ARSENII PUKHLIAK

MARKETING SPECIALIST
Kyiv, UA.

About

Dynamic Marketing Specialist with a strong track record of scaling e-commerce businesses from zero to over $200K in revenue, adept at end-to-end campaign management. Expert in Meta Ads and conversion optimization, I consistently deliver high-value leads and drive growth through data-backed strategies. My expertise spans copywriting, design, and innovative solutions for maximizing market impact.

Work

NDA
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NDA

Summary

Launched and scaled an e-commerce business from scratch, achieving significant revenue growth.

Highlights

Successfully launched an e-commerce business from the ground up, scaling revenue to over $200,000 within a short timeframe.

Septyk24
|

Marketing Specialist (Side hustle)

Kyiv, Kyiv region, Ukraine

Summary

Leading end-to-end marketing campaigns for an e-commerce venture, driving lead generation and optimizing conversion.

Highlights

Developed and launched comprehensive marketing campaigns from inception, leveraging Meta Ads and SEO strategies to establish market presence.

Generated high-quality leads at an efficient cost of $5 per lead, contributing to an average order value exceeding $1,300.

Brushme
|

Project/Product Manager

USA, US

Summary

Managed the full lifecycle launch of an e-commerce business in the U.S. market, from legal formation to marketing execution.

Highlights

Spearheaded the launch of a new e-commerce business within the competitive U.S. market, establishing foundational operations and market entry strategies.

Provided end-to-end project management, encompassing LLC formation, supplier identification, and the strategic execution of advertising campaigns.

Collaborated effectively with external marketing agencies to optimize campaign performance and enhance brand visibility.

Instagram furniture store
|

Co-founder

Summary

Co-founded and scaled an Instagram-based furniture store, achieving profitability within a short period.

Highlights

Co-founded a niche Instagram furniture store, leveraging a partnership approach to establish the brand and product line.

Drove the creative direction and execution of 70% of product designs, significantly shaping the brand's aesthetic and market appeal.

Achieved operational profitability within the first three months of launch, demonstrating effective business model execution and market penetration.

Energy Generators Sales Company
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Solo entrepreneur

Summary

Operated as a solo entrepreneur, managing retail sales of energy generators.

Highlights

Successfully managed all aspects of retail sales for energy generators, including customer acquisition, inventory management, and post-sales support.

Water Supply Company
|

Web-developer & SMM

Summary

Managed website development and social media presence for a water supply company.

Highlights

Enhanced the company website using WordPress, improving user experience and content presentation.

Developed and executed social media strategies for the company's Facebook presence, increasing engagement and brand visibility.

Starladder
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IT Project Manager

Summary

Managed IT projects at Starladder, gaining practical experience in software development and product delivery.

Highlights

Managed key IT projects, successfully delivering solutions and gaining comprehensive experience in the software development lifecycle and IT product functionality.

Season Wear Store
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Founder

Summary

Founded and managed an Instagram store specializing in men's clothing, overseeing operations and team management.

Highlights

Launched an Instagram e-commerce store from inception, establishing a strong presence in the men's clothing niche.

Successfully processed an average of 350 orders per month during peak seasons, demonstrating robust operational capacity and sales performance.

Recruited and managed a small team of 4 individuals, fostering collaboration and efficiency in daily operations.

Education

NULES

Master Degree

Agricultur

Languages

Ukrainian

Skills

Canva

Graphic Design, Content Creation.

Website Development

WordPress, Shopify, E-commerce Development.

Funnels Setup

Sales Funnels, Conversion Funnels, Marketing Automation.

Project Management

IT Project Management, Product Management, Team Leadership.

Meta Ads

Facebook Ads, Instagram Ads, Paid Social, Digital Advertising.

Conversion Rate Optimization

CRO, A/B Testing, Analytics.

Market Research

Competitive Analysis, Consumer Insights.

Copywriting

Content Writing, Ad Copy, SEO Content.

Email Marketing

Campaign Management, CRM, Lead Nurturing.

Idea Creation

Innovation, Brainstorming, Product Ideation.

Marketing Strategy

Digital Marketing, Growth Hacking, Brand Development.

Design

Creative Design, Visual Communication.

SEO

Search Engine Optimization, Keyword Research.

E-commerce

Online Sales, Dropshipping, Retail.

Business Development

Startup Management, Entrepreneurship, Strategic Planning.

Social Media Management

Instagram Marketing, Facebook Marketing.

Interests

Mindfulness

Meditation.

AI

Artificial Intelligence, Machine Learning.

SaaS

Software as a Service, Cloud Computing.

Psychology

Behavioral Science, Cognitive Psychology.

Sports

Soccer, Boxing, MMA, Tennis.

Business Development

Entrepreneurship, Market Expansion.